The outbreak of Covid-19 has changed the way charities fundraise. Engaging audiences online is now a necessity: charities are adapting to new working cultures, online community fundraising is becoming the lifeblood of many organisations, and engaged audiences are working harder than ever for their chosen charities.
The effect of the pandemic has been a mixed bag for the sector. Around 70% of charities reported positively to fundraising in lockdown (Blackbaud status of UK fundraising report). While this is a huge positive for the sector, what comes next? And, how can we support the 30% of charities who have not been so fortunate?
This year’s free virtual event will help charities navigate an exciting era of digital fundraising. The event will consist of 10 sessions across 2 streams and will allow charities to hear how other organisations are adapting to the new fundraising environment – with specific information on the tools and tricks they’re using and the hardships that they’re facing along the way. You’ll also have the opportunity to catch up with hundreds of other charity professionals in our breakout rooms. There, you can continue conversations, pick up new learnings and share your digital fundraising thoughts, ideas and stories.
What will you learn?
Sessions will be covering the following topics:
- Harnessing the power of virtual events
- Embracing a digital culture and adapting to change
- Is community fundraising the future of fundraising?
- Social media and fundraising
- Making the most of you donor audiences
- Digital exclusion – are you reaching all your possible donors?
- More coming soon